A back-link or a link is the factor which you use to be brought to another page. This links are Most Important, because it is like vote for our page which will tell to search engines that other web pages utilize your page for information. The more website you link is like more voting for your webpage, that higher your ranking as well.Though not all websites are weighted as well, so we need to link some valuable pages which have good page rank and domain authority.
This is one of the way where you can start your link building activities. First of all you need to find your competitors in your Niche. And analyse their backlinks from various Backlink checker website and take the links. You don’t need to link all the links to your website from competitor links, just take the major webiste links. It will help you to exceed your competitor from backlinks. Just keep this as a routine work.